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Sponsorship Opportunities

ABOUT THE NORTHERN LIGHTS

The Northern Lights is a registered non-profit organization in its 16th year of promoting the fast-paced, exciting and growing sport of barrel racing in Manitoba.  Our event is held over three days, bringing in over 300 riders and spectators from across Canada and the northern regions of the United States.  We host one of Manitoba’s largest events, knowing that it will attract a “sell-out” crowd.  The event is held in Brandon as the Keystone is the only facility in Manitoba that has adequate venue options to host such an event.

The only way we can continue to host such a successful equine event is with the help of sponsors.

We also support charities.  2017 – Ronald McDonald House 

 

2017 will be our 13th year fund-raising for a worthy cause.  For the past twelve years, we have hosted a special Charity Barrel Race on the Friday night with contributions to date totaling just over $122,000. This is an “open” barrel race, meaning anyone can enter, regardless of horse (or rider) age.  Each contestant pledges a minimum of $50 for each entry.  Prize money for the race is donated by generous sponsors.  The last couple years the event’s chosen charity has been Ronald McDonald House Manitoba.  There are 14 RMHs coast to coast and 6 Family Rooms.  Ronald McDonald House offers 10,000+ Canadian families each year a place to stay during their most difficult times.  The unfortunate news is there is always a need for more space and at times have to turn families away.

Last year the event provided Ronald McDonald House with a cheque for just over $22,000.

EVENT EXPOSURE

As for exposure, beyond access to the 300+ competitors, our event also has a very active website and Facebook page.  We make every attempt to ensure our sponsors get great exposure through these sites along with signage and other forms of visibility at the event.  Our Facebook site has over 1000 followers and when we send a post, we get hundreds of views and likes.  As our event grows the traffic on our sites continues to increase.  We also see a great volume of hits/visits to our official website.  We have a page dedicated to our sponsors and dependent upon your sponsorship level, it may also be highlighted on our Home Page.

 

EVENT DETAILS

  • Northern Lights Barrel Race: Labour Day Weekend September  1- September 3, 2017
  • Annual Charity Open 4D Barrel Race: Friday – September 1, 2017
  • 4D Open Barrel Jackpot: Saturday and Sunday - September 2 – September 3, 2017
  • Pee Wee – Youth – Select – Open – Futurity – Derby Divisions
  • Location: Westoba Agriculture Centre of Excellence, Brandon, MB

 

SPONSORSHIP LEVELS

TITLE SPONSORSHIP:  $3,000+

Naming rights for the event (ex. “Your Company Name” Presents Northern Lights 2017) on all advertising of the event;

  • Your company name, logo and website ling on the Northern Lights website and also featured with a description of product or service on Sponsorship page
  • Your company highlighted in all promotional advertising; radio announcements, newspaper articles, website updates
  • Full page color back cover advertisement on the event program
  • Your company logo on the event barrel covers which are part of all photography of the event
  • Your company’s promotional banner in the arena (you provide banner) and included in all race photos
  • There are Aggregate blankets for each Division winner – Sponsorship name on Champion blanket and 4 other blankets as well
  • Trade show space (20x20) for your company display
  • Audio promotional announcements throughout the event (you provide script)

 

JOINT – TITLE SPONSORSHIP:  $2,000+

  • Your company name, logo, and website link on Northern Lights website and also featured with a description of product or service on Sponsorship page
  • Full page black and white advertisement in the event program
  • Your company logo on the event barrel covers which are part of all photography of the event
  • Your company’s promotional banner in the arena (you provide banner) and included in all race photos
  • There are Aggregate blankets for each Division winner – Sponsorship name on 4 of the blankets
  • Trade show space (10x15) for your company display
  • Audio promotional announcements throughout the event (you provide script)

 

RONALD McDONALD HOUSE:  $1,750

  • Title sponsor for the RONALD McDONALD HOUSE CHARITY RACE
  • Your company name, logo, and website link on Northern Lights website and also featured with a description of product or service on Sponsorship page
  • Full page black and white advertisement in the event program
  • Your company logo on the event barrel covers for the charity race which are part of all photography of the event
  • Your company’s promotional banner in the arena (you provide banner)
  • Champion blanket for the winner – Sponsorship name on the blanket
  • Trade show space (10x15) for your company display
  • Audio promotional announcements throughout the RONALD McDONALD HOUSE event (you provide script) and throughout the weekend event

 

PLATINUM SPONSORSHIP:  $1,000

  • There are AGGREGATE blankets for each Division winner – Sponsorship name on 2 of these blankets
  • Your company name, logo, and website link on Northern Lights website
  • ½ page black and white advertisement in the event program
  • Your company’s promotional banner in the arena (you provide banner)
  • Trade show space (10x10) for your company display
  • Announcer recognition during the event

 

GOLD SPONSORSHIP:  $500

  • There are Aggregate blankets for each Division winner – Sponsorship name on 1 blanket
  • Your company name, logo, and website link on Northern Lights website
  • ¼ page black and white advertisement in the event program
  • Your company’s promotional banner in the arena (you provide banner)
  • Trade show table space for your company display
  • Announcer recognition during the event

 

SILVER (BARN) SPONSORSHIP:  $350

  • Your company name and website link on Northern Lights website
  • Business card sized black and white advertisement in the event program
  • Signage at applicable barn location
  • Announcer recognition during the event

 

HELPING HAND SPONSORSHIP:  $250 AND LESS

  • Your company name and website link featured on Northern Lights website
  • Business name recognition in our event program
  • Announcer recognition during the event

 

We appreciate your time and consideration of our proposal and hope that you will join in helping us make our event a continued success.

2017 Northern Lights Barrel Race

 

 

fivestarfuturity@gmail.com               www.northernlightsbarrelrace.com          Northern Lights Barrel Race    Box 589  Kola, MB  R0M 1B0